Our Brands

AFIA TEA

Afia Tea is a premium tea brand created for discerning tea lovers who value quality, wellness, and authentic taste. Inspired by nature and rooted in tradition, Afia brings together carefully
selected tea leaves and modern processing techniques to deliver a rich and refreshing tea experience in every cup.
The brand reflects purity, vitality, and everyday wellness — making it a trusted companion for daily consumption on

Our Product Range

4+

YEARS OF EXPERIENCE

Afia Premium Black Tea

A stronger, more aroma c blend cra ed for enhanced flavor and richness.

 

  •  Bold taste
  •  Superior leaf selec on
  • Ideal for premium consumers and hospitality segment.

Afia Classic Black Tea

A smooth and balanced blend ideal for everyday consumption.

 

  •  Bright liquor
  •  Consistent taste
  • Perfect for milk tea and regular household use

Afia Loose Leaf Black Tea

Whole leaf presenta on offering authen c aroma and depth of flavor in packaging of 10kg and
25kg.

 

  •  Rich in an oxidants
  • Natural leaf structure
  • Ideal for traditional brewing

Afia Regular Black Tea

A value-driven blend delivering dependable quality at an affordable price point.

 

  • Strong brew
  • Everyday refreshment
  •  Suitable for mass-market retail

Packaging Strengths

  • A rac ve retail-ready cartons
  • Premium ma e, velvet and glossy finishes
  • Strong shelf visibility (dis nct color differen a on: Yellow – Classic, Black – Premium, Red – Regular)
  • Export-friendly design aesthe cs

Target Markets

  • Retail supermarkets
  •  Grocery chains
  •  Wholesalers & distributors
  •  Hospitality sector (cafes, restaurants)
  •  Export markets (Middle East, Asia, Africa)

Brand core strengths include:

Clear product ering (Regular / Classic / Premium)

 

  •  Direct procurement from reputed tea estates
  • In-house blending for uniform taste and quality
  •  Bulk export handling and private label exper se
  • Experience in serving supermarkets, wholesalers, and ins tu onal buyers
  • Strong presence in domes c and interna onal markets

TRIVA TEA – Our Newly Launched Indian Brand

TRIVA Tea is our newly launched brand created specifically for the Indian retail market. The brand reflects strength, freshness, and everyday enjoyment of tea — designed to appeal to India’s large and diverse tea-drinking popula on.Built on the same sourcing and blending exper se that powers our export opera ons, TRIVA delivers strong taste, rich color, and dependable quality, making it ideal for daily household consump on.

TRIVA Product Range

1 . TRIVA Regular Tea
A strong and economical blend designed for daily use, offering good color and sa sfying taste at
an accessible price point.

 

2. TRIVA Classic Tea 

A well-balanced blend delivering smooth flavor, good strength, and consistent quality suitable
for regular Indian milk tea prepara on.

 

3. TRIVA Premium Tea

A richer and more aroma c blend made from carefully selected tea grades, offering enhanced flavour and stronger liquor for premium tea consumers.

 

  • Brand Positioning
    Focused on Indian retail and mass consump on market
  •  Strong taste profile suitable for tradi onal Indian chai
  •  A rac ve and prac cal retail packaging
  •  Posi oned for distributor and retail channel expansion across India.

Our Mul-Brand Strategy

Through AFIA and TRIVA, we address both interna onal export markets and the domes c Indian
market, enabling us to scale produc on efficiently while maintaining strict quality standards.
This mul-brand strategy allows us to:

 

  • Serve different consumer segments across geographies. Strengthen brand recogni on in key markets
  • Maintain consistent produc on volumes
  • Offer both premium and mass-market tea solu ons

Our Key Strengths

Direct Sourcing Advantage

We operate leased tea estates in:

 

  •  Assam
  •  West Bengal (including Darjeeling)

 

This allows:

 

  •  Full control over raw material quality
  •  Direct procurement from reputed tea gardens
  •  Strong traceability systems
  • Compe ve cost structure

In-House Blending & Produc on

Our facility enables:

 

  • Uniform taste, strength, color, and aroma across seasons
  • Customized blends as per buyer requirements
  •  Batch consistency and professional tas ng control
  •  Consistency is cri cal in interna onal markets — and we deliver it throughout the year.

Stable Pricing Model

Strong procurement networks and operational efficiency allow us to maintain stable and Competitive pricing, even in fluctuating market conditions.

 

Middle East Market Expertise

With ac ve business presence in the UAE and GCC markets, we understand:

  •  Regional taste profiles
  •  Arabic packaging requirements
  •  Private label expecta ons
  •  Supply chain melines

Why Middle East Buyers Choose Us

  • 10+ Years Industry Experience
  •  Leased Estates in Assam & Darjeeling
  • Guaranteed Year-Round Quality Uniformity
  • Compe ve Bulk Pricing
  • Arabic Packaging Support
  •  GCC Documenta on Experse
  •  Long-Term Partnership Approach

European Market Expertise

We meet strict European quality and compliance standards.
Our European Strengths

 

  •  Compliance with EU pes cide residue limits (MRL standards)
  •  Lab-tested batches with documented reports
  • Full traceability from garden to shipment
  • Premium quality supported by experienced tea tasters
  • Transparent pricing
  •  Reliable supply melines
  •  Private label solu ons